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HOME/PLATFORM/GOOGLE ADS
Google Ads

Google Ads for dentists and doctors,
run by Patientfy AI.

Campaigns built from local search demand. Approved by you. Keywords worked every week.

Your account is built for you from scratch in seven days. Then Patientfy AI runs it forever, dropping cost per lead, killing wasted spend, and scaling what books patients. Your account, your data, your wins.

Book a demo See the interface
You own the accountLive in 7 daysHIPAA-safe attribution

Updated

yourpractice.com
LIVE
−38%
COST PER LEAD
average across web, search, ads, and CRM channels, 90 days post launch
4
CHANNELS LIVE
7 days
SIGN TO LIVE
300+
INTEGRATIONS
web · search · ads · CRM300+ integrationsalways on
Book a demo Run Patientfy AI

20 minutes. See the Campaign Engine and Patientfy AI in Google Ads.

Running Patientfy AI on your practice is free and takes about two minutes.

02 · THE JOB

Strategy from local search demand.
Optimized by Patientfy AI.

Your account is built for you from the ground up in seven days. Then Patientfy AI optimizes it daily. Adjusting bids, killing wasted spend, scaling winners, and defending against bot clicks. Generic agencies optimize monthly. Your account improves every shift.

JOB · 01

Strategized, structured, launched

Patientfy AI audits your competition, maps every relevant keyword, structures your campaigns by patient intent, and writes the ad copy. The account architecture is custom. Built from your local search demand, not generated from a template.

AUDIT
STRUCTURE
BUILD
LAUNCH
7 days · audit to launch
JOB · 02

Bids, blocks, balances

Bid adjustments run in real time across keywords, locations, devices, and audiences. Wasted spend is killed within hours. Budget shifts toward what books patients automatically. You see the dashboard. Patientfy AI does the work.

OPTIMIZATION CADENCE
MONTHLY | HOURLY
JOB · 03

Tests, kills, scales

Every responsive search ad runs A/B against alternates. Losing variants are killed within days. Winning combinations are scaled across audiences and locations. The account compounds: every week is more efficient than the last.

AD A
2.1%
AD B
6.3%
+200% CTR lift on winning ad
JOB · 04

Tracks, qualifies, attributes

Every click is tracked from ad to landing page to phone call to booking to showed-up appointment. HIPAA-safe attribution: no PHI ever touches Google. You see exactly which keyword booked which patient, and how much each one cost.

1,200 clicks 564 form starts 228 booked 168 showed
JOB · 05

Defends, audits, blocks

Bot clicks are blocked. Out of area searches are filtered. Bad fit search terms are added as negatives within hours. Budget caps protect you from runaway spend. Generic agencies clean negatives monthly. Patientfy AI cleans them every shift.

BOT CLICKS GEO FILTER NEGATIVES BUDGET CAP
JOB · 06

Adapts, expands, scales

When a new procedure becomes popular, Patientfy AI adds the keywords. When a competitor cuts their bid, Patientfy AI senses it and captures the impression share. Your account grows with the practice and shifts with the market.

THIS WEEK
3 expansions · last 23 min ago
03 · THE INTERFACE

Watch Patientfy AI
cut cost per lead in half.

A real campaign for a cosmetic dentistry practice. Day 0 to day 30. Same budget, same offer. Patientfy AI found the waste, killed the losers, and scaled the winners.

ads.google.com · campaign · "veneers cost · cosmetic dentistry"
DAY 30 · −52% CPL
CAMPAIGN · "VENEERS · COSMETIC DENTISTRY" · 30 DAYS
Same budget. Same offer. Cost per lead dropped 52%.
A real Google Ads campaign run for a cosmetic dentistry practice. Patientfy AI found the waste and scaled what worked.
DAY 0
Campaign · Veneers
Account baseline · 30 days running
SPEND · 30 DAYS
$8,400
CLICKS
624
FORM STARTS
52
BOOKED
42
COST PER BOOKED PATIENT
$200
BEFORE PATIENTFY AI · BASELINE Manually managed · weekly optimizations · standard structure
30 DAYS LATER
DAY 30 · WON
Campaign · Veneers
Optimized · 47 changes shipped
SPEND · 30 DAYS
$8,400
CLICKS
1,140
FORM STARTS
142
BOOKED
88
COST PER BOOKED PATIENT
$95
+46 PATIENTS / MONTH · SAME BUDGET
−52%
✓ Out-of-area clicks blocked
✓ 47 negatives added
✓ 4 RSAs tested · winner scaled
PATIENTFY AI ACTIVITY · KILL · TEST · CAPTURE
DAY 1
ADS
Killed 11 wasted spend search terms within 4 hours of launch. Including "veneers diy", "veneer dentures", and "free veneers." Saved an estimated $312 per month in wasted spend on the first day.
DAY 3
ADS
Promoted the winning RSA after 412 impressions: "Custom porcelain veneers · See your smile in 3D · Free virtual consult" beat the original by 200% CTR. Scaled to all ad groups in the campaign.
DAY 14
ADS
Captured 23% impression share from a competitor who reduced their bid Friday afternoon. Increased the bid by 8% on three high intent keywords. Bookings doubled over the weekend.
04 · IN ACTION

What Patientfy AI did in Google Ads
last week.

Five Google Ads optimizations Patientfy AI shipped in the last seven days. Different practices, different interventions, real cost per lead drops. Names changed. Numbers are not.

TIME
SPECIALTY
WHAT HAPPENED
WHAT IT MEANT
Monday 09:14 AM
URGENT CARE
An urgent care practice was paying $24 per booked visit on broad "urgent care near me" searches. Restructured campaigns by intent (cough vs injury vs after hours), added 47 negatives, killed out of hours wasted spend. Same budget, sharper targeting.
$24 to $11
cost per booked visit
Tuesday 02:48 PM
ENDODONTICS
An endodontics practice was bidding on broad match terms and burning budget on tire kickers. Switched to phrase and exact match on high intent terms like "emergency root canal" and "root canal cost." Added 23 negatives in week one.
−42% wasted spend
same budget · 2.3x leads
Wednesday 11:23 AM
ORAL SURGERY
An oral surgery practice was running one ad group with 14 keywords. Split into 6 groups by procedure intent: wisdom teeth, dental implants, bone graft, jaw surgery, sleep apnea, biopsies. Wrote 3 RSA variants per group, A/B tested. Within 2 weeks, winners were running.
+200% CTR
on the winning RSA
Thursday 04:51 PM
UROLOGY
A urology practice was being outbid by a national telehealth chain on procedure keywords. Patientfy AI detected the chain dropped their bids Friday at 4 PM and raised the practice's bid by 8% on three high intent terms: "vasectomy near me", "prostate consultation", "kidney stone treatment." Captured the impression share before competitors noticed.
+23% impression share
bookings doubled over weekend
Friday 10:08 AM
DENTAL ANESTHESIA
A dental anesthesia practice noticed click fraud bots inflating their Google Ads spend by 18%. Patientfy AI implemented IP exclusions, geo fencing, and click quality thresholds. The bots stopped within an hour.
−18% wasted spend
$1,800/mo recovered budget
See Specialties Covered
CONNECTING TO THE SYSTEMS YOUR PRACTICE RUNS
DentrixEpicAesthetic RecordOpen DentalAthenahealthPatientNowEaglesoftCernerBoulevardCurveeClinicalWorksMangomintDenticonNextGenModMedGoogle AdsGoogle Business ProfileMetaSearch ConsoleStripeDentrix AscendSoftDenttab32CareStackDrChronoPractice FusionKareoAdvancedMDDentrixEpicAesthetic RecordOpen DentalAthenahealthPatientNowEaglesoftCernerBoulevardCurveeClinicalWorksMangomintDenticonNextGenModMedGoogle AdsGoogle Business ProfileMetaSearch ConsoleStripeDentrix AscendSoftDenttab32CareStackDrChronoPractice FusionKareoAdvancedMD
We connect to 300+ systems across EHRs, ad platforms, scheduling, CRMs, and payments.Book a demo
05 · OUTCOMES

What changes
for the practice.

−38%
Cost per patient

Average reduction in cost per booked patient against your starting baseline within 90 days.

4.2x
Return on ad spend

Average ROAS within 90 days, measured from ad spend through booked, attended appointments.

7 days
From signed to live

Median time from contract to first ad serving, including account audit, structure build, and copy.

What Patientfy AI does in your Google Ads

Patientfy AI prepares the campaigns, writes the ads and works the keywords.

Prepares campaigns from local demandEach month, Patientfy AI prepares campaigns from local search demand and the ads nearby practices run.
Writes the ad and checks itPatientfy AI writes up to 15 headlines and 4 descriptions for each ad, in your practice's tone, and checks them against healthcare advertising rules for your specialty and state. You can edit any line before you approve it.
Works the keywords every weekEvery week, Patientfy AI reads the searches behind your ads, adds the ones that bring inquiries, and blocks the ones that waste budget.

How a campaign goes live

Patientfy AI does the preparing. You make the call.

Step by step4 steps
  1. 01Patientfy AI reads local demandIt looks at what people near your office search for, month by month, and at the ads nearby practices run. Then it prepares campaigns where people are already searching.
  2. 02You review everythingYou see the searches it targets, the area it reaches, the offers and the full ad. You choose the budget, and Patientfy AI tells you when a bigger budget would add nothing.
  3. 03You approve itNothing launches until you approve it. Each step asks for your confirmation, and approving confirms the budget for the month.
  4. 04Patientfy AI goes to workOnce the campaign is live and has 14 days of data, Patientfy AI works its keywords every week.

The rules Patientfy AI follows every week

Generic agencies chase the lowest cost per click. Patientfy AI does not. It judges every search by whether it brings inquiries.

The rules8 items
  • If it converts, keep itPatientfy AI never blocks a search that has brought an inquiry.
  • Core services stay onIt never blocks a core service on its own, like implants, dentures, a root canal, an oral surgeon or an orthodontist.
  • Your city stays onIt never blocks your services paired with your own city, like your city plus orthodontist.
  • No loose matchingIt adds keywords as phrase or exact match, which keep your ad to searches close to the keyword. It never turns on broad match, the setting that shows your ad for loosely related searches.
  • What it can blockSearches for things like other cities, jobs and schools, do-it-yourself fixes and other practices' names, when they never brought an inquiry.
  • New keywords get timeIt never pauses a keyword younger than 14 days.
  • It waits for dataIt starts after a campaign has 14 days of data, and it caps how many keywords it changes in each run.
  • Hands off your budget and your adsIt never changes your budget or your ads.

Ads written for healthcare rules

Patientfy AI checks the ad copy it writes against healthcare advertising rules for your specialty and state. A line the checks flag never runs, and the same checks apply to every line you edit.

Checklist6 items
  • No promisesNo promised results and no claims no one can prove, like painless, permanent, best or top rated.
  • No health guessesAn ad never asks about or assumes a health condition, like gum disease.
  • The right titlesWords like orthodontist, periodontist or specialist appear only when they match your specialty.
  • No ratings in the wordsThe ad never quotes a star rating or a review count.
  • No before and afterNo before and after claims, and no patient testimonials.
  • Offers checked by stateFree and discounted offers are checked against state rules, like the statement Florida requires on them.

These checks catch common problems. They are not legal advice.

What you see in your dashboard

Your dashboard shows every lead, where it came from, and whether it booked. Each Google Ads campaign has its own page. It shows the budget, what it has spent, and every keyword change Patientfy AI made and why. Competitor ads are tracked in the dashboard too.

Four ways to run Google Ads for dentists

None is right for every practice. Here is how they differ.

Side by side
Four ways to run Google Ads for dentists
OptionWho does the workHow often the searches get reviewedWhat you approveBest for
Do it yourselfYou or someone on your staffWhen someone has timeEvery change, since you make itOwners with the time to run it themselves
FreelancerOne person, part timeDepends on the hours you buyDepends on your agreementPractices that want one person to call
Dental PPC agencyThe agency's staffDepends on the contractDepends on the agencyPractices that want a team of people running the account
Patientfy (AI platform)Patientfy AI does the work. Your account is set up for you before the first campaign.Every week, by Patientfy AIEvery new campaign before it launches, and each month's budgetPractices that want campaigns built on local demand

Who Patientfy is for

Best for
  • Dental practices that want campaigns built where people are already searching.
  • Owners who want to approve every new campaign before it launches.
  • Practices that want to see every lead, where it came from, and whether it booked.
  • Groups with more than one office. Campaigns are prepared office by office.
Not for
  • Practices that want to pick every keyword by hand.
  • Offices that are not ready for ads yet. Campaigns need a live website first, and Patientfy AI can build it.
  • Practices that want a promised number of new patients.

Google Ads for doctors and med spas

Google Ads for doctors, often called medical or healthcare PPC, work the same way. Patientfy AI runs them for medical practices and med spas too. Patientfy AI only prepares campaigns for services your specialty offers. For an urgent care, that starts with searches like urgent care near me.

Patientfy AI writes ads that describe the care, like medical weight loss, instead of naming a prescription drug. When a treatment needs a certification before Google will run its ads, the campaign says so and stays locked until you add it.

Practices on Patientfy, in their own words

Real practices, real video. Watch any of them.

Dental · Endodontics

Williamsburg Endodontics

Brooklyn, NY

Google has become our top lead generator with Patientfy.

Dr. Ehsan FarrokhFounder
Dental · DSO

The Smile Lodge Pediatric Dentistry

Clifton Park, NY

Patientfy showed us exactly where our marketing dollars delivered the best return. It turned everything into autopilot.

Dr. Eric McMahonPartner
Dental · DSO

Beam Dental (DSO)

New York, NY

Patientfy handles everything. Website, SEO, ads, tracking, and budgeting.

Dr. Jason LinPartner

See all case studies

Keep reading

Put Patientfy AI to work on your Google Ads

Book a 20-minute demo. Or run Patientfy AI on your practice and get seven checks in about two minutes: your website, its links, HIPAA risks, legal and ADA basics, the code behind it, your Google profile, and AI search. It does not review your ads. No sign up to start.

Book a demo Run Patientfy AI
06 · COMMON QUESTIONS

The questions
every practice asks first.

Anything we did not cover? Book a 20-minute demo and we will walk through your specific situation. No pressure, no pitch.

Book a demo
01What if I am already running Google Ads with someone else?
The account moves to your ownership first if it is not already. Then Patientfy AI audits the existing structure, keeps what is working, and rebuilds what is not. Almost every account it audits has hidden waste worth thousands per month. It finds that waste in the first audit. Your data, your account, your spend.
02How long until I see ROI?
First conversions happen within 48 hours of going live. The biggest cost per lead drops happen in days 7 to 30 as Patientfy AI finds and kills wasted spend. By day 90, you should see −38% cost per booked patient on average. Google Ads is the fastest converting channel for healthcare practices. Patientfy AI just makes it cost less.
03Who owns the ad account and the data?
You do. Always. The Google Ads account is yours from day one. Patientfy AI just runs it for you. The account, campaigns, negative keyword lists, conversion tracking setup, and audience data are yours to keep. Patientfy AI and its ongoing optimization stay with Patientfy. That is the engine you subscribe to. Most agencies hold the account hostage. Patientfy does not.
04How do you handle attribution without violating HIPAA?
Server side conversion tracking with hashed identifiers. No patient health information ever touches Google's servers. Patientfy AI tracks from ad to landing page to phone call to booked appointment to showed up. You see exactly which keyword booked which patient and what each cost. Compliant by design.
05What if I want to cancel?
Month to month. Cancel any time. You keep the Google Ads account, the campaign structure, the negative keyword lists, and the audience data. Patientfy AI, which runs the daily optimization, stays with Patientfy. That is the engine. Stay because it works, not because you are locked in.
06Who should a dental practice hire to manage Google Ads and paid advertising? What are the best options?
Patientfy AI is a platform, powered by real people, that runs Google Ads and Meta ads for dental practices. It prepares campaigns from local search demand, and nothing launches until you approve it. Every week, Patientfy AI adds the searches that bring inquiries and blocks the ones that waste budget. Your other options are running the ads yourself, a freelancer, or a dental PPC agency. Whoever you choose, ask if ad spend is marked up, who does the work each week, what needs your approval, and whether you will see every lead. With Patientfy, ad spend is never marked up and every lead shows in your dashboard.
07How much do Google Ads cost for a dental practice?
There are two costs. Your ad budget pays for the clicks, and you choose it. Each campaign comes with a recommended budget, and Patientfy AI tells you when more budget would add nothing. The Patientfy plan is separate. Every practice is priced after a short demo and a look at its needs. Month-to-month plans are available, and ad spend is never marked up. You approve the budget for each campaign before it launches.
08Is my ad spend marked up?
No. Ad spend is never marked up.
09Do I have to sign a long contract?
No. Month-to-month plans are available. To cancel, you give written notice, and it takes effect at least 30 days later, as the terms explain.
10Who does the work?
Patientfy AI does the campaign work, and you approve every new campaign before it launches. It prepares the campaigns, writes and checks the ads, and works the keywords every week. Your Google Ads account is set up for you before the first campaign, like billing, advertiser verification and conversion tracking. Each campaign you approve is then loaded into Google Ads and switched on for you, because Google does not let software do some of these steps.
11What needs my approval?
Every new campaign, and each month's ad budget, unless you choose to have your last approved budget charged on the 1st of each month. Before anything launches, you review the searches, the area, the offers and the full ad, and you choose the budget. You can edit any line of the ad. Weekly keyword changes inside a running campaign do not need approval, and each one shows in your dashboard with the reason.
12How does Patientfy AI decide what to add or block?
Every week it reads the searches that triggered your ads. A search that brought an inquiry can become its own keyword. A search that got clicks but no inquiry, and does not fit your practice, like a job search or another city, can be blocked. Patientfy AI never blocks a search that has brought an inquiry.
13Can Patientfy work with the Google Ads I already run?
Yes. Patientfy can connect the Google Ads you already run. If Patientfy AI would prepare a campaign that is already running, it shows that campaign as live instead of asking you to approve a copy. Patientfy AI can work a running campaign's keywords once it has 14 days of data.
14Should a dental practice use Google Ads or Facebook ads?
Start with Google Ads. They reach people searching right now, for a dentist near them or a treatment like dental implants. Facebook and Instagram ads reach people who are not searching yet. Patientfy runs both.
15Does Patientfy sign a BAA?
Yes. Patientfy provides a Business Associate Agreement to every practice, and the dashboard stays locked until it is signed.
07 · Get Started

Every day, a patient picks someone.
You decide if it’s you.

Tell us about your practice and we will show you how the platform works. 20 minutes, no pressure, no pitch. A working demo, not a slideshow.

24 demos booked in the last 7 days·Next slot: Today, 8:20 AM PT
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