01 · WHEN THEY SEARCH

Your Google Ads.
Launched. Optimized. Profitable.

Our media team builds your account from scratch in seven days. Then the Google Ads agent runs it forever, dropping cost per lead, killing wasted spend, and scaling what books patients. Your account, your data, your wins.

You own the accountLive in 7 daysHIPAA-safe attribution
yourpractice.com
LIVE
−38%
COST PER LEAD
average across web, search, ads, and CRM channels, 90 days post launch
4
CHANNELS LIVE
7 days
SIGN TO LIVE
300+
INTEGRATIONS
web · search · ads · CRM300+ integrationsalways on
02 · THE JOB

Strategy by humans.
Optimized by AI.

Our media strategists build your account from the ground up in seven days. Then the Google Ads agent optimizes it daily. Adjusting bids, killing wasted spend, scaling winners, and defending against bot clicks. Other agencies optimize monthly. Your account improves every shift.

BY OUR TEAM

Strategized, structured, launched

Our media team audits your competition, maps every relevant keyword, structures your campaigns by patient intent, and writes the ad copy. The account architecture is custom. Built by people who run healthcare media, not generated from a template.

AUDIT
STRUCTURE
BUILD
LAUNCH
7 days · audit to launch
JOB · 02

Bids, blocks, balances

Bid adjustments run in real time across keywords, locations, devices, and audiences. Wasted spend is killed within hours. Budget shifts toward what books patients automatically. You see the dashboard; the agent does the work.

OPTIMIZATION CADENCE
MONTHLY | HOURLY
JOB · 03

Tests, kills, scales

Every responsive search ad runs A/B against alternates. Losing variants are killed within days. Winning combinations are scaled across audiences and locations. The account compounds: every week is more efficient than the last.

AD A
2.1%
AD B
6.3%
+200% CTR lift on winning ad
JOB · 04

Tracks, qualifies, attributes

Every click is tracked from ad to landing page to phone call to booking to showed-up appointment. HIPAA-safe attribution: no PHI ever touches Google. You see exactly which keyword booked which patient, and how much each one cost.

1,200 clicks 564 form starts 228 booked 168 showed
JOB · 05

Defends, audits, blocks

Bot clicks are blocked. Out of area searches are filtered. Bad fit search terms are added as negatives within hours. Budget caps protect you from runaway spend. Other agencies clean negatives monthly. We clean them every shift.

BOT CLICKS GEO FILTER NEGATIVES BUDGET CAP
JOB · 06

Adapts, expands, scales

When a new procedure becomes popular, the agent adds the keywords. When a competitor cuts their bid, the agent senses it and captures the impression share. Your account grows with the practice and shifts with the market.

THIS WEEK
3 expansions · last 23 min ago
03 · THE INTERFACE

Watch the agent
cut cost per lead in half.

A real campaign for a cosmetic dentistry practice. Day 0 to day 30. Same budget, same offer. The agent found the waste, killed the losers, and scaled the winners.

ads.google.com · campaign · "veneers cost · cosmetic dentistry"
DAY 30 · −52% CPL
CAMPAIGN · "VENEERS · COSMETIC DENTISTRY" · 30 DAYS
Same budget. Same offer. Cost per lead dropped 52%.
A real Google Ads campaign run for a cosmetic dentistry practice. The agent found the waste and scaled what worked.
DAY 0
Campaign · Veneers
Account baseline · 30 days running
SPEND · 30 DAYS
$8,400
CLICKS
624
FORM STARTS
52
BOOKED
42
COST PER BOOKED PATIENT
$200
BEFORE AGENT · BASELINE Manually managed · weekly optimizations · standard structure
30 DAYS LATER
DAY 30 · WON
Campaign · Veneers
Optimized · 47 changes shipped
SPEND · 30 DAYS
$8,400
CLICKS
1,140
FORM STARTS
142
BOOKED
88
COST PER BOOKED PATIENT
$95
+46 PATIENTS / MONTH · SAME BUDGET
−52%
✓ Out-of-area clicks blocked
✓ 47 negatives added
✓ 4 RSAs tested · winner scaled
AGENT ACTIVITY · KILL · TEST · CAPTURE
DAY 1
ADS
Killed 11 wasted spend search terms within 4 hours of launch. Including "veneers diy", "veneer dentures", and "free veneers." Saved an estimated $312 per month in wasted spend on the first day.
DAY 3
ADS
Promoted the winning RSA after 412 impressions: "Custom porcelain veneers · See your smile in 3D · Free virtual consult" beat the original by 200% CTR. Scaled to all ad groups in the campaign.
DAY 14
ADS
Captured 23% impression share from a competitor who reduced their bid Friday afternoon. Increased our bid by 8% on three high intent keywords. Bookings doubled over the weekend.
04 · IN ACTION

What the Google Ads agent did
last week.

Five optimizations the Google Ads agent shipped in the last seven days. Different practices, different interventions, real cost per lead drops. Names changed. Numbers are not.

TIME
SPECIALTY
WHAT HAPPENED
WHAT IT MEANT
Monday 09:14 AM
URGENT CARE
An urgent care practice was paying $24 per booked visit on broad "urgent care near me" searches. Restructured campaigns by intent (cough vs injury vs after hours), added 47 negatives, killed out of hours wasted spend. Same budget, sharper targeting.
$24 to $11
cost per booked visit
Tuesday 02:48 PM
ENDODONTICS
An endodontics practice was bidding on broad match terms and burning budget on tire kickers. Switched to phrase and exact match on high intent terms like "emergency root canal" and "root canal cost." Added 23 negatives in week one.
−42% wasted spend
same budget · 2.3x leads
Wednesday 11:23 AM
ORAL SURGERY
An oral surgery practice was running one ad group with 14 keywords. Split into 6 groups by procedure intent: wisdom teeth, dental implants, bone graft, jaw surgery, sleep apnea, biopsies. Wrote 3 RSA variants per group, A/B tested. Within 2 weeks, winners were running.
+200% CTR
on the winning RSA
Thursday 04:51 PM
UROLOGY
A urology practice was being outbid by a national telehealth chain on procedure keywords. The agent detected the chain dropped their bids Friday at 4 PM and raised our bid by 8% on three high intent terms: "vasectomy near me", "prostate consultation", "kidney stone treatment." Captured the impression share before competitors noticed.
+23% impression share
bookings doubled over weekend
Friday 10:08 AM
DENTAL ANESTHESIA
A dental anesthesia practice noticed click fraud bots inflating their Google Ads spend by 18%. The agent implemented IP exclusions, geo fencing, and click quality thresholds. The bots stopped within an hour.
−18% wasted spend
$1,800/mo recovered budget
CONNECTING TO THE SYSTEMS YOUR PRACTICE RUNS
DentrixEpicAesthetic RecordOpen DentalAthenahealthPatientNowEaglesoftCernerBoulevardCurveeClinicalWorksMangomintDenticonNextGenModMedGoogle AdsGoogle Business ProfileMetaSearch ConsoleStripeDentrix AscendSoftDenttab32CareStackDrChronoPractice FusionKareoAdvancedMDDentrixEpicAesthetic RecordOpen DentalAthenahealthPatientNowEaglesoftCernerBoulevardCurveeClinicalWorksMangomintDenticonNextGenModMedGoogle AdsGoogle Business ProfileMetaSearch ConsoleStripeDentrix AscendSoftDenttab32CareStackDrChronoPractice FusionKareoAdvancedMD
We connect to 300+ systems across EHRs, ad platforms, scheduling, CRMs, and payments.Book a demo
05 · OUTCOMES

What changes
for the practice.

−38%
Cost per patient

Average reduction in cost per booked patient against your starting baseline within 90 days.

4.2x
Return on ad spend

Average ROAS within 90 days, measured from ad spend through booked, attended appointments.

7 days
From signed to live

Median time from contract to first ad serving, including account audit, structure build, and copy.

06 · COMMON QUESTIONS

The questions
every practice asks first.

Anything we did not cover? Book a 20-minute demo and we will walk through your specific situation. No pressure, no pitch.

Book a demo
01What if I am already running Google Ads with someone else?
We migrate the account to your ownership first if it is not already. Then we audit the existing structure, keep what is working, and rebuild what is not. Almost every account we audit has hidden waste worth thousands per month. We find it in the first audit. Your data, your account, your spend.
02How long until I see ROI?
First conversions happen within 48 hours of going live. The agent's biggest cost per lead drops happen in days 7 to 30 as it learns and kills wasted spend. By day 90, you should see −38% cost per booked patient on average. Google Ads is the fastest converting channel for healthcare practices. We just make it cheaper.
03Who owns the ad account and the data?
You do. Always. The Google Ads account is yours from day one. We just manage it for you. The account, campaigns, negative keyword lists, conversion tracking setup, and audience data are yours to keep. The agent and its ongoing optimization stay with Patientfy. That is the engine you subscribe to. Most agencies hold the account hostage. We do not.
04How do you handle attribution without violating HIPAA?
Server side conversion tracking with hashed identifiers. No patient health information ever touches Google's servers. We track from ad to landing page to phone call to booked appointment to showed up. You see exactly which keyword booked which patient and what each cost. Compliant by design.
05What if I want to cancel?
Month to month. Cancel any time. You keep the Google Ads account, the campaign structure, the negative keyword lists, and the audience data. The agent that runs the daily optimization stays with Patientfy. That is the engine. Stay because it works, not because you are locked in.
07 · Get Started

Every day, a patient picks someone.
You decide if it’s you.

Tell us about your practice and we will show you how the platform works. 20 minutes, no pressure, no pitch. A working demo, not a slideshow.

7 demos booked this week·Next slot: Tomorrow Noon
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