Not an agency.
Not a stack of tools.
The operating system
for practice marketing.
Founded in 2013. Operating across five countries on three continents. Built around a single principle: the patient is the mission.
Three problems we exist to solve.
Every section of this page traces back to the same gap. These are the three problems Patientfy was built to solve.
The invisibility gap
The best providers in the world are often invisible to the people who need them most. The best doctors. The best dentists. The ones who genuinely change lives. Not because they lack skill, because they lack infrastructure.
The Frankenstein problem
A vendor for the website. A different vendor for ads. Someone else for SEO. Another for social. Six logins, six dashboards, six invoices, none of it connected. Practices spending twenty thousand dollars a month, unable to answer the simplest question: which patients came from which investment.
Agency-grade, built in
Most practices market like they are still taping flyers to a bulletin board. The agencies they hire are no better, delivering patchwork tactics with no system behind them. We built the marketing infrastructure that Fortune 500 brands take for granted and made it work for a single location provider on day one.
Nine people. One platform.
Each one orchestrates a discipline. None of them works alone.
Bryan Hwang
Spencer Panaro
Katharine Smith
Chloe Miller
Nourhan Nihad
Carlos Laurentina
Matheus Ribeiro
Roberto Laquila
Samuel Cardoso
It started with one person. Bryan Hwang founded it in 2013.
He did not grow up with a map to Silicon Valley.
Bryan grew up in Mexico City, shaped by Mexican and Korean cultures that shared one belief. You earn your place. Scholarships came through relentless work, not connections. So did everything else.
By the time he reached the highest levels of enterprise marketing, he had directed initiatives generating more than ten billion dollars in revenue for some of the largest brands in the world. He was good at it. He was well paid for it. And he could not stop thinking about the gap.
Living across economic realities, from Mexico City to the corridors of multinational consulting, had taught him something most marketing executives never learn firsthand. The best providers in the world were invisible to the people who needed them most. Not because they lacked skill. Because they lacked infrastructure.
“Design, strategy, and technology are not separate disciplines. When you work at the intersection of all three, you do not compete. You operate in a category of one.
Bryan Hwang
His final stop before Patientfy was Toptal, the world's largest exclusive network of top tier freelance talent, where he led global talent acquisition reporting directly to the CEO. The work was building the systems that found, vetted, and onboarded the operators at the very top of their disciplines. The lesson was structural: infrastructure beats hustle. A platform that compounds is always more powerful than a team that grinds.
Patientfy exists because the people who could close that gap for healthcare providers were not paying attention. Bryan built Patientfy to close it.
-
01
Accenture Entry level to Senior Analyst in three years. Drove worldwide revenue growth through digital marketing technology.
-
02
Wipro Directed digital marketing strategy for Digital Transformation across North America and the Nordics. Manager to Senior Manager in under two years.
-
03
Cognizant Youngest Senior Director in under a year. Managed a team of 40+ marketers. Offered Chief Marketing Officer of the Healthcare division.
-
04
Toptal Led global acquisition of top tier talent for the world's largest exclusive talent network. Reported directly to the CEO. Architected the systems that identified and onboarded elite operators across engineering, design, product, and finance.
-
2013
Patientfy Founded Patientfy to close the infrastructure gap for dental and medical practices.
From services to fully agentic.
What started in 2013 as a hands on services model has become something different. The same rigor that Fortune 500 brands rely on for their marketing infrastructure, now delivered through an agentic platform that scales without diluting the work.
A services model does not scale through expertise. The practices that need the infrastructure most, the ones just starting out, the ones in underserved markets, are the ones least likely to access it on a services model. Agents are how Patientfy delivers strategy, design, and technology at scale, without diluting them.
Every practice on Patientfy has access to the same agentic infrastructure that a DSO with two hundred locations would build in house. The single location independent provider, the regional group, the specialist clinic. Same platform. Same agents. Same results.
Insights, then action, compounding daily.
Agentic means software that decides and acts on its own. No human in the middle. Most AI in marketing today is a prompt yielding recommendations. That is not agentic. The difference is action across every channel.
Website analytics, search behavior, phone calls, reviews, social signals, CRM and EHR events. Patterns surface in seconds, not 30 days.
Bids adjust. Content shifts. Landing pages reshape around what is converting. The front desk agent picks up the call at 9 PM Saturday.
Yesterday's outcomes inform today's bids. This week's bookings reshape next week's content. The system gets smarter every day.
Eleven agents. Every one talks to every other one.
Insights, action, and compounding run through ten coordinated agents. An agent is software that pursues a goal. It reasons. It decides. It acts. It learns. The website adapts based on what the campaigns are learning. The content shifts based on what the front desk is hearing. Nothing operates in a silo.
Trust is engineered, not assumed.
Compounding intelligence is only worth having if it is trustworthy. These are the five checks built into how Patientfy operates.
Trained on the practice
Your voice, your patient base, your specialty rules.
Reviewed before shipping
Clinical claims, brand voice, regulatory items checked.
Human escalation
Edge cases route to a reviewer, not a black box.
HIPAA by default
Patient data handling built in from day one.
Owner approval
No output goes out under your name unverified.
Worth asking your own practice.
Those are the standards Patientfy holds itself to. Here are the five questions every practice owner should hold every marketing operation to, including ours. If the answers are mostly no, the gap is structural, not effort.
Can you see your real time marketing performance right now, without asking anyone?
Do you know which channel produced your highest LTV patient last quarter?
If your top keyword dropped 40 percent tomorrow, would anyone notice in 24 hours?
Does your marketing take any action without you initiating it?
If your marketing person left tomorrow, would patient acquisition continue?
The best version of a provider is not the one who figured out practice marketing. It is the one who never had to.
Every day, a patient picks someone. You decide if it's you.
Tell us about your practice and we will show you how Patientfy works against your specialty and market. Twenty minutes.